Papirus + Polen Guaranteed Recycling is a circular economy project that engages all the links in the packaging market. Our paperboard creates recycling credits for brands and promotes the development of reverse logistics infrastructure.
The infographic above illustrates the cycle that packaging follows to reach consumers’ tables. The project connects all of these links through technology, providing consumers with a QR Code for the traceability of paperboard used in the packaging. Cooperatives obtain new revenue possibilities, printers differentiate their product and brand owners comply with the requirements of reverse logistics through recycling credits.

What is the Brazilian Solid Waste Policy (PNRS)?

The Brazilian Solid Waste Policy (PNRS) is a law (Law 12.305/10) that requires transparency from the public and private sectors in the management of its waste, aimed at reducing the quantity of waste, reverse logistics and shared responsibility.

What is reverse logistics?

Reverse logistics is one of the methods created to enforce the shared responsibility for product life cycles. In practice, the packaged product companies are accountable for the reinsertion of 22% of the packaging produced back into the recycling chain..

What are recycling credits?

How can one ensure that 22% of the paperboard used in packaging is returning to the cycle? With the help of cleantech Polen, through a secure and transparent blockchain system, we ensure that post-consumer waste purchased from cooperatives is recycled and transformed into packaging for brand owners, generating recycling credits to comply with reverse logistics legislation.

The Vita Line boards that generate recycling credits are:

Paperboard, 100% recycled, with FSC® certification recommended for sustainability projects and to increase the post-consumption recycled index in packaging systems.
Paperboard with 30% post-consumer recycled paper fibers. It is the ideal product for circular economy projects that require visual quality and color fidelity.

Papirus + Polen Guaranteed Recycling step-by-step

1) Correct disposal of packaging

Consumers are the protagonists in this step, by correctly disposing packaging after use. The awareness that only separated dry waste can be recycled is the first step in the entire cycle.

2) Selective collection and paper collectors

Selective collection trucks and paper collectors gather recyclable waste and send it to the cooperatives' recycling sheds.

3) Recycling cooperatives

Paper collectors are currently responsible for collecting most of the recycled waste in Brazil. Organized in the form of cooperatives and operating in separation sheds, they provide the paper scraps that will become packaging again.

4) Invoices are accounted for by blockchain for Polen

Polen certifies the sale of waste for Papirus, entering the invoices in the blockchain system. Papirus also approves cooperatives and trains them to use the system.

5) Recycling by Papirus and production of Vita paperboard

Papirus recycles post-consumer and post-industrial paper fibers and produces the Vitacarta and Vitacycle boards. The post-consumer waste used in production enables brand owners to purchase recycling credits.

6) Printers

Printers use Papirus paperboard to manufacture packaging for brand owners, offering printing and finishing.

7) Post-industrial scraps

They are generated in the production of packaging and in the process of packaging on brand owners. These materials feed back into the circular economy cycle. Its recycling helps meet the need for good quality scraps and reduces environmental impacts in landfills.

8) Brand Owners

They package their products in a sustainable manner and can use recycling credits to comply with reverse logistics regulations. The inclusion of the "Polen Guaranteed Recycling" seal helps communicate the circular economy to end users.

9) Distribution and Retail

In this case, the packaging fulfills its role of protecting the product, creating visual communication at the point of sale, and enabling the flow of the circular economy.

10) Consumers

Consumers can scan the QR Code printed on the packaging, having access to paperboard traceability, and learning more about the brand’s sustainability initiatives. And everything starts over again, with correct packaging disposal.